Google Shopping Eligibility Specialists

Make your existing site Google Shopping ready.

We help businesses structure their products, pages, feeds, and Merchant Center setup so they can become eligible for Google Shopping visibility without rebuilding their whole website.

  • Turn product pages into compliant Shopping-ready listings with the right data, attributes, and landing page signals.
  • Fix feed quality, schema gaps, and Merchant Center issues that stop products from appearing.
  • Keep your existing platform, theme, and checkout while improving eligibility and visibility.
No full rebuild required Product data, feeds, and Merchant Center aligned Built for desktop and mobile buyers

Shopping Readiness Snapshot

Audit-led implementation
Eligibility Score
92%

When product data, landing pages, and Merchant Center are structured properly, eligibility improves fast.

Feed health 1,248 Products mapped cleanly
Warnings fixed 46 Attributes corrected
Schema coverage 89% Structured data aligned
Policy readiness 100% Pages configured correctly

What we typically tighten up

  • Titles, identifiers, pricing, availability, and image signals missing from your feed or pages.
  • Merchant Center warnings caused by weak landing page consistency or incomplete product attributes.
  • Responsive product pages that look fine visually but fail to support Shopping approval and conversion clarity.
Built around the signals Google Shopping cares about
Product feeds

Clean attribute mapping, category alignment, and feed diagnostics.

Landing pages

Pricing, availability, policy, and trust signals consistent across devices.

Structured data

Schema markup that supports product understanding and data continuity.

Merchant Center

Setup, issue resolution, and ongoing optimisation for Shopping visibility.

Products not appearing

Your site has products, but they are not structured strongly enough for Google Shopping inclusion.

Feed errors and warnings

Incomplete identifiers, mismatched availability, or missing attributes reduce approval rates.

Weak mobile experience

Responsive issues on product pages can break trust, clarity, and landing page consistency.

Rebuild pressure

You do not need a full replatform or redesign to become more Shopping-ready. You need the right fixes.

Service Focus

We structure the parts of your site that control Shopping eligibility.

This is not generic SEO work. The focus is product data, feed quality, landing page compliance, and Merchant Center setup that supports Google Shopping visibility.

Shopping eligibility audit

We review the current website, product pages, data sources, schema, and Merchant Center condition to find the gaps blocking visibility.

  • Landing page consistency checks
  • Product attribute gap analysis
  • Merchant Center issue mapping

Product feed architecture

We build or restructure feeds so titles, identifiers, pricing, availability, and taxonomy are ready for Shopping requirements.

  • Feed creation and attribute mapping
  • Supplemental feed recommendations
  • Diagnostics and error cleanup

Product page optimisation

We tighten the page elements Google and shoppers both need to trust the listing, especially across mobile layouts.

  • Pricing and stock alignment
  • Shipping, returns, and policy visibility
  • Responsive UX improvements

Schema and data alignment

We align on-page structured data with your feed and visible content so Google sees consistent product information.

  • Product schema review
  • Identifier validation
  • Markup consistency fixes

Merchant Center setup

We configure Merchant Center correctly and resolve account, feed, delivery, and policy blockers that reduce approvals.

  • Account and feed setup
  • Issue diagnosis and resolution
  • Eligibility-focused configuration

Ongoing improvement

Once the core setup is stable, we keep improving quality signals, conversion clarity, and Shopping readiness over time.

  • Feed change monitoring
  • Warning reduction cycles
  • UX tuning for product pages
What matters
Typical generic agency
MerchantLift
Product data structure and feed diagnostics Often secondary Core focus
Merchant Center configuration and issue cleanup Partial coverage Handled directly
Landing page consistency for Shopping approval General UX only Eligibility plus UX
Delivery Process

A practical process built around fixing what blocks visibility first.

We work from audit to implementation so the highest-friction issues are solved before time is wasted on cosmetic changes.

1

Audit the current setup

We inspect product pages, data sources, Merchant Center, mobile layouts, and policy signals to identify the exact blockers.

2

Restructure feeds and pages

We align feed fields, on-page content, structured data, and Merchant Center settings so the whole system is coherent.

3

Launch and improve

We monitor diagnostics, resolve new warnings, and refine the responsive product experience to support better outcomes.

Engagement Options

Choose the level of Shopping support your site needs.

Positioned around audit, setup, and deeper restructuring work rather than generic monthly retainers.

Audit

Eligibility Audit

£299 one-off

For stores that need a clear diagnosis before implementation.

  • Website and feed review
  • Merchant Center issue audit
  • Responsive product page review
  • Prioritised action plan
Ongoing

Managed Optimisation

£999 /month

For stores that want ongoing Shopping readiness, issue cleanup, and product page improvement.

  • Diagnostics monitoring
  • Feed quality improvements
  • Responsive UX refinement
  • Priority support and iteration

What the free audit call covers

We focus on whether your current site can be made Shopping-ready quickly and what is likely getting in the way.

  • Current product page structure and mobile clarity
  • Feed quality, missing fields, and sync issues
  • Merchant Center readiness and likely blockers
Fast diagnosis Know what is blocking visibility before spending on a bigger rebuild.
Clear next steps Get a prioritised path covering product pages, feeds, schema, and Merchant Center.

Ready to improve visibility?

Book a free audit and we will show you where your current site is falling short and how to make it Google Shopping ready.

Usually replies within one business day